Ghent, February 26, 2024 | Today, the Belgium-based software company, CactusSoft, is proud to announce its rebranding under a new brand identity: “CACTUS”. CactusSoft becomes Cactus to emphasise its deep-rooted identity and resilient code base delivered to clients. This corporate rebranding is not just a cosmetic adjustment but represents a brand evolution and a clearer focus on the company’s market strategy.
Built on three core pillars—Acceleration, Innovation, and Integration—this transformation applies to the Cactus people and the technology they use, all reflected in the brand promise: “Accelerate Innovation Through Human Expertise and AI.” This rebranding marks a significant step in the company’s business transformation, resulting in AI-driven services designed to leap-frog its customers’ success.
With over 17 years of experience in software custom development, Cactus has an impressive record, having completed over 350 projects for high-tech companies across diverse industries such as Aviation, Healthcare, Mobility, and Retail. The company has long been remotely organised, focusing heavily on diversity and inclusion. Its multicultural team of more than 100 skilled professionals are proficient in various technologies, driving both software development innovation and technological advancement. Cactus is headquartered in Ghent, home to the Management Team, keeping the company close to its customers.
“We are thrilled to unveil our new identity as Cactus, symbolising our commitment to acceleration, innovation, and integration. This rebranding reflects our evolution and our dedication to delivering unparalleled solutions to our clients,” said Bram Van Nieuwerburgh, CEO and Chief Accelerator of Cactus.
This bold stance, which embraces Cactus’s DNA, aligns with market circumstances and the increasing role of Artificial Intelligence in software development. Like its namesake, a cactus is resilient, resourceful, and able to thrive amidst adversity. This brand evolution is a strategic realignment, focusing on the opportunities AI offers and reinforcing the image of a resilient cactus.
The company’s most significant elements remain unchanged, with slight variations, while the colour scheme has been refreshed to reflect the new brand identity. Cactus stands for “Accelerative Innovation,” underlining its commitment to using software and AI to empower businesses to innovate faster and more efficiently than ever before.
“At Cactus, we recognise the rapid pace of the technology revolution and its profound impact on our customers. We have embarked on this journey to assist them in improving revenue potential, reducing costs, enhancing product offerings, and increasing customer satisfaction. Our AI-powered software professionals are ready to help leverage the power of AI,” affirms Bram Van Nieuwerburgh.
To further cement this technological innovation, Cactus has redesigned its services, centred around Cactus Labs. These labs are centres of excellence where experts from various technological fields collaborate to push the boundaries of innovation. While the Management Team remains the same, Cactus has reinforced its staff with specific profiles related to AI and Customer Success.
Under the campaign slogan “No time to lose,” Cactus aims to encourage clients and prospects to embark on the search, implementation, and integration of AI-based solutions that deliver tangible value.
To launch this new chapter, the company invites everyone to its first webinar on March 19 titled “Solving Documental Chaos through LLM (AI).” This is the first in a series of webinars showcasing concrete AI use cases, designed not only for AI specialists but also for functional experts like legal counsels, CFOs, and process owners. In addition to the webinars, the Cactus team is working on innovative projects such as the ESA project called TAURUS, which utilises advanced AI techniques for critical modem functionalities used in space communication. Another exciting initiative from Cactus Labs explores the revolutionary potential of quantum technology in fields such as cryptography, sensing, and computing.
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About Cactus: Cactus is a Belgian software engineering company with over 17 years of experience and a multicultural team of 100 employees. Distinguished by its commitment to diversity and inclusion, Cactus fosters a culture of collaboration and creativity. Through its core pillars of Acceleration, Innovation, and Integration, Cactus utilises cutting-edge technologies like AI, Space, and Quantum Computing to deliver transformative solutions to its customers across Western Europe.
Marketing Contact:
Alejandra Ruiz de Viana
Marketing Manager
alejandra.ruiz@cactus-now.com
