Explore in this article written by Bram Van Nieuwerburgh, our CEO, how Sales AI applications are revolutionizing operations in sales departments. Are you already using any of these tools? 👇
Over the past year, the world has marvelled at the capabilities and possibilities unleashed by generative AI (gen AI). Foundation models, such as large language models (LLMs), have demonstrated impressive capabilities, extracting insights and generating content across various mediums, including text, audio, images, and video. We’re witnessing an evolution from knowledge-based, gen-AI-powered tools—like chatbots that answer questions and generate content—to gen AI-enabled “agents” capable of executing complex, multistep workflows across digital platforms. In essence, the technology is progressing from thought to action.
Sales are no exception. The promises of AI, including matching or surpassing human intelligence and fostering artificial creativity, significantly impact commercial departments in companies. From lead generation and boosting the productivity of sales staff to enhancing predictions, AI is revolutionizing the field. However, many sales professionals struggle to pinpoint the tangible value AI brings to their work. While understanding its potential is easy, realizing concrete results can be challenging.
Data is the key determinant of what’s possible with AI. Assuming you have clean and structured data, we can explore how to integrate it into various parts of the sales process. Today, we find ourselves in an era filled with specific applications that can deliver real value.
The initial adoption of generative AI focuses on human-AI augmentation, where human workers collaborate with digital counterparts, like cobots or intelligent virtual assistants. We anticipate that, in later phases, the human role will diminish further as AI takes over more steps in the process. In the following use cases, you’ll see that many of these tools perform tasks you already do but with greater efficiency and creativity.
Promised Value in Sales Today
The current value of AI in sales can be found in several key areas:
- Increased Workforce Efficiency: Streamlining sales and marketing efforts.
- Enhanced Customer Insights: Guiding better decision-making through an improved understanding of customer behaviour.
- Improved Conversion Rates: Often achieved through hyper-personalized content.
- Better Predictions: Leveraging data for more accurate forecasting.
- Higher Customer Satisfaction: Achieved through better products and interactions.
Exploring Today’s AI Sales Application Options
This article highlights some of the most promising and readily available AI applications. Experimenting with “best of breed” tools can offer quick benefits in the early stages of AI adoption. More integrated solutions will likely emerge as the technology matures.
Key Examples
CRM Systems: Sales often revolves around CRM systems, which manage vast amounts of sales data. Customers typically start as leads and move along the funnel until they become buyers. While traditional data analysis tools exist, many CRM systems are now incorporating AI features, enhancing their capabilities. Examples include:
These tools offer advanced features like better lead scoring, email tracking, and task automation, making it easier for companies to integrate AI into their sales processes. However, these features are just the tip of the iceberg, as numerous specialized tools focus on specific elements of the sales process.
Top 5 Independent Sales AI Applications to Try
- Insidesales.com: Acts as a true sales companion, helping you decide who to call and when focusing on improving conversion rates—essentially the heart of any sales job.
- Notably.ai: Helps cluster customers or leads into useful segments, leveraging AI to make sense of data and uncover valuable insights for sales strategies.
- A series of “Efficiency Tools”:
- Autoenhance.ai: Enhances visuals and corrects pictures, saving time.
- Beautiful.ai: Assists in creating compelling sales presentations.
- Swapp.ai & Hypar.ai: Specifically for architects, these tools improve delivery times.
- Conversica.com: Engages customers in human-like conversations, saving time.
- Sembly.ai: Provides better meeting notes with speech-to-text capabilities. Clearword.ai offers real-time AI meeting assistants that summarize and track actions during calls.
- Scalenut.com: Ensures your website is SEO-friendly by planning, creating, optimizing, and analyzing SEO content. It leverages AI to stay updated on the latest trends, generate content ideas, and refine your content for better rankings.
- Mostly.ai: Utilizes “synthetic users” to test new products, allowing companies to gauge potential market reactions and improve forecasting.
Conclusion
Experimenting with and integrating these tools into your workflow can significantly enhance value creation. As AI continues to evolve, its role in sales will undoubtedly grow, offering new ways to optimize and innovate. Have fun exploring these technologies and their potential to transform your sales processes!
Our AI experts at Cactai are already developing some AI Sales application tools related to marketing predictions and improving sales. Don’t hesitate to contact us if you need tools in this field 😉
Interested in AI topics? check out our latest blog posts!
By Bram Van Nieuwerburgh, CEO of Cactus.
