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Showpad, a global sales enablement platform, needed tech talent to support rapid growth. Cactus delivered a skilled team that integrated fast and boosted product delivery. The partnership helped Showpad scale without slowing down.
Showpad, a global leader in sales enablement platforms, empowers sales and marketing teams to engage customers and simplify complex sales processes. As the company expanded rapidly, with a new North American Headquarter in Chicago and a $70 million funding round, it faced a critical roadblock: hiring skilled software engineers fast enough to match its rapid growth.
Despite efforts across Belgium, Poland, and the U.S., local recruitment couldn’t keep up. That’s when Showpad partnered with Cactus, a trusted Belgian tech partner known for building strong, high-performing development teams. Within weeks, the collaboration launched.
Showpad needed to rapidly scale its 100 person product and engineering team in Ghent. The demand for specialized tech profiles was high, but supply was scarce.
“If you want to grow and move faster, you need new people non-stop,” said co-founder Louis Jonckheere.
Despite aggressive hiring efforts, the company couldn’t fill critical roles in time. They needed a partner who could:
Integrate a new team quickly into existing workflows
Work on features closely tied to Showpad’s core platform
Follow strict security standards and quality expectations
Cactus stepped in with a solution tailored to Showpad’s pace and complexity. Within weeks, through our Software Engineer Expert Service, they assembled a team of six senior front-end and PHP developers fully aligned with Showpad’s technical and operational goals.
These developers became an integral part of Showpad’s engineering culture by participating in:
Developing and maintaining core product features
Conducting technical analysis
Identifying architecture improvements
Providing long-term feature support
To strengthen integration, Showpad facilitated in-person team-building sessions and cross-office collaboration. This investment helped turn the external team into a seamless extension of the internal one.
The collaboration delivered clear, measurable impact:
A fully operational, high-performing development team was integrated in weeks
New features launched faster, without adding pressure on internal staff
Showpad bypassed lengthy and costly recruitment delays
The team contributed to ongoing product innovation and technical excellence
By aligning both culture and communication, Showpad built a development environment where collaboration came naturally.
Partnering with Cactus gave Showpad exactly what it needed: speed, quality, and flexibility. With the right team in place, the company accelerated development while staying focused on growth.
In a world where the tech talent shortage remains a top challenge, this partnership proves that scaling doesn’t have to slow you down when you work with the right people.
Read the complete article at Bloovi.
