5 Business Domains To Invest Money In During The Crisis

We promise that you won’t find any words starting with COV… in this article (well, okay, just one). We understand that you have got tired of hearing that. 

So let’s just take a look at domains that in our opinion will be the most progressive and stable even during the crisis – however long it lasts. 


1. Healthcare Technology

It’s predictable that healthcare technology would be top of the list. And there is no need to explain why that’s so. Despite the fact that we are living during the 4th industrial revolution, one small bat has become the reason why the world has collapsed for a few months.

Hundreds of healthcare applications have appeared to analyze the speed of the virus spread and monitor its basic symptoms. At the same time, we all have been faced with big problems: in some countries, there was a lack of tests and resources to control the fast-changing situation, and too many lives were left in the hands of real doctors, not robots. 

“This pandemic and the resulting economic downturn are all going to have a significant impact on the economy at large. Digital health companies are not going to be immune to that,” said Sean Day, research manager for Rock Health.

On the other hand, the healthcare industry has attracted hundreds of new investors, so let’s hope it results in innovative solutions that will save people’s lives.

Read our previous article: CactusSoft Made Healthcare Project Umbi Joined a Start-up Accelerator


2. Risk Travel Management

The travel industry was one of the first industries that started to suffer losses for the obvious reason. 

But businesses started to recognize the importance of reducing travel risks long before the pandemic. It’s generally accepted that all companies, large or small, have a “duty of care” for their employees, defined as a moral (and sometimes legal) obligation to keep them safe while travelling for work.

Travel risks are not limited to unlikely events. In fact, they range from terrorist attacks and natural disasters to everyday incidents like muggings and road accidents. 

What is a travel risk management program?

It’s one part of providing the duty of care. It allows companies to be more flexible in planning business trips and provides employees with additional safety guarantees. 

We can only imagine how many resources allocated to business travelling will be lost in 2020, and how many will be saved due to travel risk management programs. 

dedicated team


3. eCommerce 

How many things are there that you can’t buy today over the Internet? It seems that each small restaurant and corner shop near your home has discovered delivery opportunities to keep their clients and give their business a chance to survive.

This period has provided producers with an understanding of who their client is, what he/she prefers, and which products they are most likely to buy. Also, we can see the switch to local markets and mobility that will bring a new breath to eCommerce business development after the crisis. 


4. Human Resources Management and Communication Tools

Have you started to use Zoom more in quarantine? 

It’s hard to believe how we would work without it now (and not only work). Zoom’s audience has grown exponentially, despite the fact it doesn’t work smoothly all the time and has some security vulnerabilities. But can you name a really strong competitor of Zoom? 

No, we can’t either. Communication tools along with HRM solutions will be one of the most attractive and fast-growing domains in the near future, simply because we don’t know what challenges our world could still face.


5. AI-powered Agriculture and Crop Monitoring

By 2050, the world’s population will increase to 9.1 billion – that is 34% higher than now. To provide enough food for the increased population, agricultural production will have to increase by 50%.

Besides, the demand for healthy and organic food is growing day by day, and smart farming technologies make it possible to satisfy all the needs.

Read more: 5 IoT Applications to Reduce Harmful Impacts on the Environment

Farmers have already started employing IoT technology. Precision farming keeps everything under control and helps farmers to easily regulate the workflow. For example, they place smart sensors in the fields and remotely monitor the temperature, soil moisture levels, precipitation and fertilizer presence.

They also receive information on climate forecasts and can predict weather patterns in the upcoming days. With just a smartphone, farmers can track statistical data for their livestock and crops, while using drones for crop monitoring, planting, crop spraying, and field analysis. IoT technology development helps to reduce the use of electricity and water. 

No matter which industry you are likely to invest in, it’s critical to choose one that is supported by modern high-quality technologies and solves the real problems that people are facing right now.


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